Palms
As an architecture and design studio, Juan Velázquez approaches each project holistically—from space to object. Palmeras is an example of his conceptual work: a kiosk inspired by a palm tree, with “leaves” that could close to protect the interior whenever needed. Proposals like this emerge as research studies or competition entries, even if they ultimately remain unbuilt.
How we work
A dream → a project → reality.
Vision & Approach
Every project begins with dialogue. We listen to the client’s needs and expectations to define the brief with precision, provide guidance from the very start, and set a clear, realistic direction—aligned with the scope and cost of the work.
Planning
Once the foundations of the brief are set, we analyze planning regulations, the site, and its physical, social, and landscape context. This preliminary study allows us to develop proposals that integrate naturally into their surroundings, avoiding distortions and resulting in solutions that are coherent—both functionally and in the lived experience of those who inhabit them.
Concept & Design
With all this information, the design of the proposal begins: defining the massing, materials, spaces, orientation, natural light, and cost control. All of these elements come together to shape a realistic, viable project—yet one filled with excitement and beauty—conceived as a unique response for each client and each place.
-> Project
We turn ideas into buildable architecture through precise drawings and comprehensive technical documentation. The work is developed in collaboration with engineers, consultants, and other specialists, ensuring the project is rigorous, well-coordinated, and fully deliverable.
